Advertising discovered this in 1920’s.
We’re not drawn to discussing social or environmental issues, we like stories about individuals we can relate to. We don’t care about product descriptions (or politician’s positions) — we care about the social aspects (family, friends, love, sex, social status).
The media is just delivering us what we want. You can’t blame them for doing their jobs: writing news stories that keep them in business.
I have no idea what you do about it, but I do know this: our younger generations are growing up fast, and they want progress. The republican party is dying out, and it’s not going to come back.
But here’s the thing: we don’t need to wait. We don’t need our government to make strides with social progress. We can act, and as we celebrate it, we’ll share this news, and it will flood everyone’s attention.
Find me more stories of awesome social change… I love those.